From the concierge desk.
Guides, letters, opinion and research on taste, travel and how brands are discovered in the AI era. New work is published here as it leaves the studio.
Guides
Opinionated guides to where, and how, to go, and arguments we're willing to sign.
The long-haul weekend
For people with poor boundaries and excellent luggage.
By the studio
Why everyone is looking for hidden gems
The quiet arithmetic of wanting a place that no one else has found yet.
By Nuno
Why I chose Nuno's leadership team
On choosing people who can think with our clients, and finish the work with them.
By NunoLetters to Nuno
Dear Abby, but for hotels with identity crises and guests with impossible standards.
Dear Nuno: I need three days where nobody tries to improve me.
Please help before someone books me another sound bath.
Dear Nuno: my daughters hate everything. We are going to Rome.
Please arrange one afternoon without an eye roll.
Dear Nuno: please ask them to stop calling everything hidden, there are forty people outside.
Paris after discovery.
Forthcoming
Work in progress. New white papers monthly, guides and letters as they leave the desk.
Mapping the AI-mediated travel journey
From inspiration to booking: the funnel has compressed at the front and stayed intact at the back.
Paid media in the age of AI discovery
What still works, what it cannot buy, and how to judge the difference.
Public relations, marketing, and communications as signals of AI visibility
How earned coverage, campaign language and owned messaging feed the answers AI gives.
Mongolia before everyone calls it untouched
Mongolia is having a moment. Which is usually how places stop having one.
Sardinia after the white-linen invasion
The island existed before the beach club discovered serif typography.