Glossary

An AI Overview is a generated summary that Google Search may show for some queries. It can synthesize information from multiple web sources and include links that support the response.

The industry uses answer engine optimization for work intended to improve how content appears in direct answers from search and AI systems. Nuno puts brand distinctiveness and evidence first. Citations measure the work; they are not the work itself.

Brand intelligence examines how a brand is discovered and whether its story and facts remain accurate across the sources that describe it. It compares the intended narrative with retrievable evidence and records where they diverge.

The industry's term for shaping a brand's facts, point of view, and evidence into material an audience and an answer engine can use. In Nuno's concierge frame, that means making the work in the brand's voice and keeping the story accurate across the website, LinkedIn, and social channels. Every piece remains subject to human approval.

The industry uses generative engine optimization for work intended to improve how content appears in responses generated by AI systems. Nuno puts brand distinctiveness and evidence first. Citations measure the work; they are not the work itself.

JSON-LD stands for JavaScript Object Notation for Linked Data. It is a syntax for publishing structured data in a script element without mixing the markup into visible page copy. Google recommends JSON-LD when a site's setup allows it, while also accepting valid Microdata and RDFa.

A large language model is a type of AI model trained on large collections of data to predict and generate sequences of tokens. It can produce text, summarize material, answer questions, and support conversational tools.

llms.txt is an emerging community proposal for a Markdown file that gives AI agents a concise guide to a website and its useful resources. It is not a web standard. Google states that Search does not use it for ranking or visibility. Chrome's Lighthouse tooling treats it as an optional aid for agentic browsing.

Schema markup uses a shared vocabulary, most often Schema.org, to describe entities and relationships on a web page. Relevant types for hospitality include Hotel, LodgingBusiness, and Review. The markup gives software explicit labels; it does not guarantee display, ranking, or citation.

Semantic search interprets the meaning and intent of a query instead of relying only on literal keyword matches. It can connect a request such as 'a quiet hotel near galleries' with information that expresses the same idea in different words.

Share of Voice measures how often a brand appears within a defined set of relevant AI answers, compared with selected competitors over the same period. It is a visibility measure. It does not, by itself, prove awareness, booking inquiries, or revenue.

Structured data is machine-readable information added to a web page with explicit labels for entities and their properties. A hotel can use it to describe details such as its name, address, amenities, and reviews. Search engines and other software can process those labels, but the markup does not guarantee a particular result or recommendation.

A zero-click search ends on the results page without a visit to another website. The answer may come from an AI Overview, featured snippet, knowledge panel, map, or another search feature.